Tuesdays With Rick

Standard

He laughed when I told him he was my hero. I wasn’t being funny.

My recent conversation with Rick Thomas was one of those talks that puts a smile on your face, and leaves it there long after the call has ended. We talked about old times. We talked about old friends. We discussed the small world scenario that reconnected us after three-plus decades. But most of all, we talked music.

The mid 1980’s were a magical time for me. Being in my early twenties, I had newfound independence and an ideal lifestyle. I had just landed my first radio gig, weekend overnights at THE rock station in Chico, California. I capitalize THE because KFM 94 was truly a rock n’ roll powerhouse in that time and place. The coolest station in the coolest town. Chico was and still is an extremely hip college town where broke students could easily get by on cheap beer and even cheaper burritos. That made it the perfect place for broke disc jockeys as well. I was living a rock n’ roll dream. Still, I needed a bit more than I was making on just two shifts a weekend spinning discs. Fortunately my all-night hours at the radio station freed me up enough to take on a second part time job at the local record store. We’d better capitalize THE on record store too, because Sundance Records was THE record store in town. Cool displays, miles of new and used record racks (yes, vinyl records back in that day), and a sound system that was turned up louder than it should have been 99% of the time. The greatest thing about Sundance Records, though, wasn’t a thing. It was a guy. The greatest thing about Sundance Records – was Rick.

Rick was a wealth of information unlike anyone I have known before or since.

I’ve known a few guys like this when it comes to sports, but never when it pertained to music. You know those guys who can tell you what Mark McGuire’s lifetime batting average was, who scored the game winning goal in the 2004 Stanley Cup Finals, and how many interceptions Joe Montana threw in his rookie year? Yeah, Rick was like those guys, only with music. Ask Rick who wrote Stand By Me, how many albums Herb Alpert put out, or who played bass on the Bridge of Sighs album, and he would rattle off the answer… The CORRECT answer, off the top of his head. Hell, I think Rick even ACTUALLY KNEW who the walrus was! 

Working at a record store was cool. Working at a record store with Rick was inspiring. For one, you just had to admire the guy. Well into his 30’s, he still had long hair, and still successfully avoided a job with a dress code or a time clock. Ponytail and polo shirt, he was a collision of hippie and preppie that fit no mold. He smiled a lot. He knew a lot. For an up and coming disc jockey like me, showing up to work with Rick was like Daniel La Russo showing up in Mr. Miyagi’s garden shed. I was being trained by the master. It didn’t matter if it was Def Leppard or Liberace, if a customer had a question about a record, Rick had the answer. I observed and absorbed. Soon tidbits of information that I learned from Rick in the record store were making their way onto my all-night radio show. If I told the story of where the Edge got his first guitar, or who contributed background vocals on Pink Floyd’s ‘The Wall’, chances are Rick fed me that information while stocking shelves or pricing used albums. 

Every day was like attending class at the College of Rock Knowledge. But Tuesdays. Tuesdays were special.

In the music industry (and the reason for this I still do not know) new releases come out on Tuesday. I would beg, plead, and switch shifts so I would get scheduled to work alongside the professor on Tuesdays. To a non-music geek this may sound exaggerated. To someone who didn’t decide their career path on a Cub Scout outing to the local radio station, this may not seem like a big deal. But to me, it was like getting paid to attend rock n’ roll fantasy camp. Anticipation would be running high as I re-alphabetized the racks, waiting for the UPS man to bring in the week’s new releases. When they arrived, I would drop everything and rush behind the counter. The moment I’d been waiting for was finally here. Rick would pull out his boxcutter, precisely slit open the perfectly square cardboard carton, and carefully pull out each new release. With every album came a dissertation. Rick would remove the record, look at the front cover, turn it over, speed read the back cover, then dispense his wisdom. He knew at least a little something about each and every new release. It was on one of those Tuesdays that I learned about Buster “Cherry” Jones, the highly skilled and sought after session musician who played bass on Chris Spedding’s ‘Friday the 13th’ album. I can vividly recall yet another Tuesday, when I got my first glimpse of the space aged cover art from the debut release of a hot new guitarist named Joe Satriani. As he carefully cleaned the grooves and placed the record on the turntable, Rick explained to me that this was the guy who taught Kirk Hammett of Metallica to play guitar. Obscure trivia to some, invaluable, career-applicable knowledge to me. Each Tuesday new releases came in. Each Tuesday new lessons were learned. 

After a while my radio career took off, and I no longer needed to work two jobs. Reluctantly, I left the record store so I could successfully handle my new full-time duties at the station. After a few years and a few promotions, my career took off even further, and I left my small market gig for a major market job in Tampa. Chico, and the tutelage of Rick Thomas were – literally and figuratively – far behind me.

Now let’s fast forward to a late night in late 2019 when I’m up mindlessly scrolling through pet pictures and political ignorance on Facebook. I see a post from my Facebook friend, Phyllis. Phyllis and I grew up together, haven’t seen each other since we were kids, but through the power of social media were now reacquainted on the internet. Phyllis grabbed my attention when she posted a pic of her husband’s record collection, 3,000 DISCS STRONG! I click the ‘WOW’ emoji, she clicks the ‘LAUGH’ emoji. Soon we begin a Facebook conversation about her husband and his audio obsession. With each response a little more information gets revealed. She informs me her husband used to work in a record store. I tell her I used to work in a record store. “Didn’t you work in Chico?” She asks. “Yeah”, I reply.  “Well he worked there in the 80’s”. “No way! I worked in Chico in the 80’s”. Now we really need to click the ‘WOW’ emoji. It turns out my childhood friend, Phyllis, was married to Rick! 

Far too late in the night for any reasonable person to make a phone call, but this was no reasonable scenario. Besides, Phyllis said he was up, and gave me Rick’s cell phone number. I couldn’t believe it. For years I had wondered what became of this genius, this rock savant, this, this… this human predecessor to wikipedia. Not gonna lie, I was a bit nervous about making the call. Not only had a lot of years gone by, but I held this guy in very high esteem. We’re talking hero status. Nevertheless, I dialed the digits. 

His voice sounded the same. His laugh was the same. After nearly forty years, Rick and I were catching up on old times.

We reminisced about the record store and other old friends who worked there. We caught each other up on life stories, family, and what a small world it was that found him coming up on twenty-five years of marriage to a girl I grew up with. We also got serious. I did my best to sincerely thank him for all the wisdom he shared. He did his best to downplay the severity of the health problems he had been facing. But most of all, we talked music. We wrapped up the nearly hour-long conversation on a high note, with vague plans of trying to get together soon. I really looked forward to that.

As we often, but should never do, we let time slip by. A couple of months after our phone call along came the holidays, then a pandemic. Months went by and Rick and I still had not arranged that get together. I heard from Phyllis a couple of times after that, and made a couple more attempts to call Rick, but I guess his health was worse than I allowed myself to believe based on that cheery phone conversation we had last September. Months turned into a year, and there I was, in front of my computer doing another mindless late night Facebook scroll. That’s when I read the post that let me know that our reunion was never going to happen. I clicked the ‘SAD’ emoji as I realized that my last conversation with Rick – was literally – my last conversation with Rick.

When we lose someone, our minds head off in a lot of different directions. If we’re fortunate, they pretty quickly shift into memory mode. We push aside the sadness and latch on to fond recollections. My mind took me back many years. I started reminiscing about those Tuesdays at Sundance records. Time shifted and I reminisced about our much more recent conversation. As I replayed that phone call in my mind, I just had to smile. Because in that conversation – that final conversation – Rick and I talked music. We always talked music.

Why Radio Broadcasters Are Way Better Than You at Social Media

Standard

round white and gray lens on brown textile

Photo by Brett Sayles on Pexels.com

 

Social Media. Love it, hate it, or constantly bitch about it, the fact is, we all use it. But do we use it wisely? Effectively? Truthfully?

As a former radio broadcaster, I feel I have a the upper hand on the majority of social media users. This is not to say I am more interesting, more educated, or (God forbid) more opinionated than most, but when it comes to communicating succinctly and effectively, why yes, I am better equipped. That’s not bragging, it’s just fact.

As broadcasters, we have had certain lessons hammered into us by every program director we’ve had the pleasure or displeasure of working for. Lessons on reaching, engaging, and retaining an audience. Yes, believe it or not, you have an audience. Your Twitter followers and Facebook friends are the equivalent of a radio listener, and, if I’m being honest here, you are causing your audience to tune out. Imagine for a moment if your favorite morning show host used only your posts and tweets as content for his show. How long would you listen? Exactly.

That is why I tell you bluntly and honestly that radio broadcasters are far better at communicating via social media than you are. But there is hope. You can learn some of the same lessons that have been instilled in us. Let’s go over a few:

The Cocktail Party Rule

The Cocktail Party rule is a rule taught early and often to young up and coming deejays. Simply put, when you are on the air, imagine you are at a cocktail party. If you are always going on about the same old thing, the other guests are going to start to lose interest. At an actual cocktail party, this becomes awkwardly evident as people start to leave you and gravitate towards others. If you find yourself standing all alone, you are probably the only one to blame. The fix: Broaden your range. don’t just talk – or in this case, post – about one thing. Add a few more topics to your repertoire. Branch out from your usual political rant or baby pics to include movies you love, recent experiences in your community, or a link to an event you think all your friends would like to attend.

Don’t Know, Don’t Say

This rule seems SO obvious but in the world of social media it is SO abused. If you don’t know what you are talking about, keep your mouth shut. You can just move on to a different subject. As the old saying goes, “Better to remain silent and be thought a fool than to speak (or tweet) and remove all doubt”.

Verify

From the late night rock jock to the morning weatherman, all good broadcasters become absolutely habitual about one thing; verifying what they are telling the listener. Whether it is an upcoming Van Halen tour or an oncoming downpour, you can bet the guy on the air verified his source before he opened the mic and told you about it. Shouldn’t you do the same for your audience? And this doesn’t just go for your own original content. It also goes for internet articles and all those bullshit memes you just love to share. In this day and age we call it fact checking, and in this day and age we all need to be doing a lot more of it.

That’s probably enough for now. I could go on and on, but that might be considered “Content Stacking”, another radio no-no, and a topic for another time. Just try to think about this before your big, dumb thumb is about to hit “POST”. Just like Diamond Jim spinning discs on the local FM station, you have an audience. And if you have an audience, you have a responsibility to that audience.

Dead Celebs

Standard

DC2

It’s about that time of year. The time when we start looking back on the celebrities whose lives were lost in the past calendar year. News outlets will air montages. Surviving celebs will soon pay tribute in acceptance speeches. And average Joe’s and Jane’s will shake their heads in disbelief that their favorite singers and actors are “gone so soon”

Not me. While foodies and patriots reflect on the lives of Bourdain and McCain, I’ll be looking back on a loss that hits closer to home. Much closer.

Today I fondly remember my buddy, Jones. His name was actually Michael, but I never called him that. And he never called me Bruce. No, the two of us were on a strict last name basis. To me he was always “Jones”, and to him I was always “Campbell”. 

Senseless violence claimed the life of my friend on the 20th of April this year, but we won’t dwell on that. Nor will we waste time on the regret of losing touch and letting so many years go by without so much as an email. Instead, I’ll tell you about one of only a handful of men that I can truthfully claim to have loved like a brother.

In our twenties, Jones and I were thick as thieves. A modern day Butch and Sundance, it seemed like we were always side by side. From concerts to keggers, rodeos to road trips, there we were, always having fun, and almost always drinking the cheapest 12-pack we could get our hands on. Adventures with Jones were very seldom thought out in advance. They were unplanned, unpredictable, and often ended in very unexpected outcomes. A simple 40 mile trip to meet his Dad for lunch would turn into an overnight excursion low on sleep and high on laughter. Lots and lots of laughter. As I recall, Jones and I were in a perpetual state of hilarity.

My fondest memory of Jones is also the story that I believe best exemplifies just how special he was. How the ordinary became extraordinary just by being with the guy. This particular adventure began – like they all did – completely out of the blue.

“Hey Campbell”. I can still hear his semi- nasally, slightly sinister voice on the other end of the phone. “Let’s go see your brother”. 

Now, for most, a call to go visit one’s brother nearly 500 miles away would be the beginning of some careful planning, and would not have taken place at 11:50 pm. With Jones, this was standard operating procedure. His bright idea hit him while he was sitting home bored, putting away a couple of Lucky Lagers, and as I was just about to wrap up my 7 pm – midnight radio show on the local rock station. Yes… Jones somehow had the hotline number. The number that only the boss was supposed to have and was only to be used if there was an emergency, or you were busted playing an unapproved record. As I was cueing up the final Def Leppard track of the night. The red light started to blink (in radio stations, the phones don’t ring, they light up).

Jones thought it would be a great idea to hit the road that night and go see my brother, Jim, in Santa Monica. He said we’d have to drive my ’68 Chevy because – for reasons I can’t remember  – we couldn’t take his much newer and much nicer El Camino. I agreed, but tried to explain that the trip would be a bummer because all I had in the Bel Air was an AM radio. I had not yet got around to installing my new high-power Clarion AM/FM cassette deck. You’ve probably already guessed Jones had an answer for that. At 12:21 am, after a rushed ransack of my dresser to pack a few clean clothes and a toothbrush, I arrived at Jones’ apartment to find him sitting in the parking lot on top of a toolbox. 

By 2:15 am Generation X’s ”Kiss Me Deadly” was blasting at top volume from my deck mounted Jensen 6 x 9’s, and we were on our way. Side note: No journey with Jones was complete without his little Igloo cooler stocked with a block of Monterey Jack cheese, a jar of Bruno’s Wax Peppers (just nippy), and six cold ones. We snacked and drank and laughed our fool heads off as we made our way from Chico to Santa Monica… The long way.

Honestly I can’t recall if it was his idea, my idea, or a missed exit, but somehow the decision was made to forego I-5 and take the Pacific coast Highway down to Santa Monica. Not a bad idea if it’s light out. But it was four in the freaking morning! Not much of a scenic route at that hour.

Nevertheless, we ventured on, violating speed and open container laws, talking and turning up the tunes until we were both too tired to drive any further. Somewhere south of Big Sur we pulled off the side of Highway 1 to grab a few winks. 

It being pitch-black on a near-moonless night when we pulled off the road, we had absolutely no clue as to where we were in relation to the great blue Pacific Ocean. As the crashing waves and breaking sun awoke us a few hours later, we discovered we were close. Very close. Literally on ocean front property. The doors of the old Chevy creaked as we climbed out of the car, Jones in back and me still slumped behind the wheel. We emerged from the vehicle to do the two things guys do immediately upon waking up. Rub your eyes – and take a piss. 

This was when that “only with Jones” moment took place. With him at the rear passenger door and me leaned against the grill, we drained our beer-filled bladders while gazing out into the sea. Then it happened. A blast of saltwater shot into the air probably no further than four car lengths from where we stood. Then another. It was spectacular! While the two road trippers stood relieving themselves, two California gray whales were spouting and breaching, no doubt taking their own journey, just yards off the coast. Breathtaking!

As I wrap up this little trip down memory lane I hope it was not too crass. It wasn’t my intention to turn a tribute to my late friend into a digression into post-beer urination. I just think it tells the tale of what a truly magical person Mike Jones was. With him… Even a simple roadside piss turned into a spectacular whale watching excursion.

Big Brother

Standard

Our relationship could easily be defined by what we called each other. To me he wasn’t John, and he rarely called me Bruce. I’d pick up the phone to the sound of “Hey little brother”, to which I’d respond, ”Big Brother, what’s up”.

10385368_10203575439456911_3793720967575702439_n

He was just a toddler himself when I was born, but from the day I entered this world he wholeheartedly took on the role of Big Brother. If I needed, he gave. If I was curious, he taught. If I reached out for a helping hand, without fail, John’s hand was outstretched. There are countless times my big brother came through for me. Far too many to list. Even too many to remember.

One of the early examples goes all the way back to Kindergarten. There was a bigger kid who used to pick on me. Not for long. John, a second grader at the time, waited until the kid was walking home from school alone, then “convinced him” to leave his little brother alone.

A few years later, Bruce the broke teenager finally worked up the courage to ask a young lady out. There was just one little problem. I didn’t have a car.  Again, the problem didn’t last long. Not with a big brother like John, who tossed me the keys to his ’62 Dodge Dart. So what if I had to push start the car to get the girl home. The fact is, Big Brother came through again. 

My reliance on John continued well into adulthood. When I broke down, he towed me home. When I was “between homes”, he stored my stuff. Whether I was 6… or 56,  I always had someone who ALWAYS had my back.

Yesterday… I said goodbye to my big brother. Today… I feel a sadness I have never known. But with that sadness I also feel a strange sense of gladness. Glad to have never known a day that my big brother wasn’t looking out for me. Somehow… I feel he still is.

Man of Few Words

Standard

Version 2

My Dad was a man of few words. “Yeah right” is what anyone who knew him would scoff and say. Show him a classic car, and for the next twenty minutes you’d be treated to a breakdown of not only year, make, and model, but original color schemes and trim packages as well. Continue reading

Slip Slidin’ Away

Standard

chains-required 2

The look of shock on the children’s faces showed that they had never in their young lives seen anything like this. Of course, not too many people had. I mean, it’s not often that you’re rolling along in the back of your parent’s station wagon, breaking up the monotony of a long winter drive with an intense game of Slug Bug, when something like this catches your eye. Continue reading